Cannabis related marketing - did it just get easier?

Get ready, fellow cannabis enthusiasts and marketers! Meta is shaking things up in the world of advertising with its updated ad policies for cannabis-related products.

CBD marketing

Effective July 11, 2023, Meta is making a significant change by renaming its 'Hemp & Related Products' ad policy to 'CBD & Related Products'. And let me tell you, this change is going to cover a broader scope of legally permissible CBD products in the US.

What does this mean for advertisers? Well, it's great news! With these new policies in place, you no longer need specific permissions to run ads that promote or offer the sale of hemp products that don't contain CBD. This opens up a whole new world of opportunities for businesses looking to market their non-CBD hemp products.

But that's not all. Meta is also allowing advertisements that educate, advocate, or give public service announcements related to CBD and its related products. This means you can now spread awareness about the benefits and uses of CBD without any restrictions.

• Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines

• Educate, advocate, or give public service announcements related to CBD and related products, provided that such ads don’t offer any prohibited products for sale

(source: https://transparency.fb.com/policies/ad-standards/content-specific-restrictions/hemp)

This update from Meta signifies a major step forward in the acceptance and recognition of cannabis-related products in advertising. It shows that the industry is evolving and embracing the potential benefits that CBD can bring to people's lives.

So get ready to unleash your creativity and start crafting compelling ads for your hemp products or educational campaigns about CBD. The possibilities are endless with Meta's new ad policies.

Remember, though, while these changes are exciting, it's crucial to stay compliant with local laws and regulations regarding cannabis advertising. But with Meta paving the way for more inclusive policies, we can look forward to a future where cannabis-related products are embraced openly.

So let's raise our virtual glasses and celebrate this progressive move by Meta towards a more inclusive and accepting advertising landscape for cannabis-related businesses! Cheers to creativity, education, and breaking down barriers one policy update at a time!

Cannabis marketing