Shopping on TikTok? Variations are rolling out.

TikTok, the popular social media platform known for its short-form videos, is continuously exploring ways to incorporate shopping features into its app. In its latest endeavor, TikTok has introduced a new 'Shop' tab that can be accessed by swiping sideways from the main screen. This new feature aims to provide users with a seamless shopping experience within the app.

To prompt more purchases and enhance the shopping experience for users, TikTok has been testing various iterations of this 'Shop' tab. One such variation includes a third tab labeled 'Nearby,' beside the FYP tab, which allows users to discover products and services available in their vicinity. Some users are seeing this optional already.

Despite being in the experimental phase, TikTok remains dedicated to refining and optimizing its shopping features. By continuously exploring different approaches, TikTok aims to find the right way to seamlessly integrate e-commerce into its platform while ensuring an enjoyable user experience.